Joyful Childrenswear Brand Identity

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Sunshine Follows You is a bright and sunny new clothing brand for children aged 1-7.

The brand journey began with the disappointment of the array of grey, blue & pink clothes - founders Natasha & Charlotte wanted all children to feel extraordinary in what they wear. Inspired by the laughter, wonder, and endless adventures that define childhood, Sunshine Follows You sets out to create a collection that sparks the magic within each child and encourages children to stay curious.

The Brand identity for SFY was inspired by our own childhoods: a special birthday outfit remembered from old family photo albums, a must-have t-shirt hotly discussed in the playground, a favourite shirt that was worn and worn until the sleeves were too short… Retro-inspired graphics are given a modern twist, paired with a broad 'box of crayons' style colour palette to create an identity that feels nostalgic but completely fresh.

Weather elements appear throughout the brand packaging to riff on the company name, always full of colour and vibrancy to reinforce the positivity of the brand ethos.

The illustrative graphics appeal to children and their nostalgic parents, inspired by retro colouring books, toys and relics from our own halcyon memories.

Themed collections open up conversation and appeal to children’s curiosity to discover the natural world, connect to the environment we live in and be free to climb, explore and have fun.